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Alphanumeric brand names are composed of letters and numbers. Examples include 7up, Saks Fifth Ave, Audi A4, Canon A75.〔Pavia, Teresa A. and Janeen Arnold Costa (1993), “The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names,” Journal of Marketing, 57 (July), 85–98. http://www.jstor.org/discover/10.2307/1251856?uid=2&uid=4&sid=21101859686387 http://www.marketingpower.com/ResourceLibrary/JournalofMarketing/Pages/1993/57/3/9310123955.aspx http://business.highbeam.com/138375/article-1G1-14469421/winning-number-consumer-perceptions-alphanumeric-brand〕 They may serve as abbreviations (e.g., 3M), indicate model extensions (iPhone 2,3,4,5), symbolize physical product attributes (the v-shaped V8 engine), incorporate technical attributes (AMD32 chips use 32-bit processors), refer to inventory codes or internal design numbers (e.g., Levi's 501).〔Boyd, Colin W. (1985), “Point of View: Alpha-Numeric BrandNames,” Journal of Advertising Research, 25 (5), 48–52.〕 Gunasti and Ross (2010) define two dimensions of alphanumeric brand names: Link and Alignability as shown in the below table. Link refers to the connection between the brand name and a specific product feature or the product as a whole; whereas alignability is about whether the preferences for a product can be aligned with the numbers included in the brand names in an ascending or descending trend. ==References== ca:Alfanumèric de:Alphanumerische Zeichen es:Alfanumérico marcas fr:Alphanumérique marques ja:英数字 ブランド simple:Alphanumeric brands sv:Alfanumerisk tr:Alfanümerik markalar zh:文數字 品牌 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Alphanumeric brand names」の詳細全文を読む スポンサード リンク
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